Spar 68kg

On the 16th of September renowned Slovenian chef Marko Pavčnik collaborated with the grocery store Spar Slovenia to create a unique experiment.

It was based on a national research that showed that an average Slovenian wastes as much as 68 kg of food per year and it aimed to put this staggering number into perspective by showing how many meals such a large amount of food can produce.

We produced a corporate documentary revealing the story behind the project 68kg. A project particularly close to our hearts, shining a light on a troubling matter of food waste.


Client: Spar Slovenija
Agency: Futura DDB
Year: 2020


Creative directors: Robert Bohinec, Boštjan Napotnik
Account manager: Anuša Žagar
Account assistant: Ana Ribar
Art direction: Aleksandra Švigelj
Photographer: Jure Novak
PR: Sara Švegl
Director: Jakob Šuster
DP: Mitja Mlakar
AC: Alen Hoheger